Posts

Aligning the Company + the Team

December 16, 2023

Do you recognize the name G. Hensler? Probably not. But the chance that you own and wear something the company had a hand in manufacturing is, in fact, quite good. If you bought a leather or canvas belt from one of the specialty retailers found in any mall or from a number of other well-known…

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It’s Not Only Rock ‘n’ Roll, Is It?

November 20, 2023

During the first decade of the new century, which of the following was the top tour attraction in North America? Celine Dion Bruce Springsteen U2 The Rolling Stones Dave Matthews Band The Eagles Paul McCartney Kenny Chesney Madonna In the music industry, community has long been a cornerstone for branding purposes. After all, that is…

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What is Design Thinking?

September 12, 2023

“Design thinking is a human-centered innovation process that emphasizes observation, collaboration, fast learning, visualization, and rough prototyping. The objective is to solve not only the stated problem at hand, but the real problems behind the obvious.”Thomas Lockwood So what is design thinking?  There are many definitions of design thinking, but to be honest they are all…

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